We have built successful technology and service-based products, and can guide your investment or development decisions toward solutions proven to deliver sustainable results.

Our product experts have decades of experience buying, building, and implementing products that support health plans, healthcare providers, and value-based care delivery models. crankfrog works with your key stakeholders through each phase of the product development process, starting with idea generation and market analysis, through buy-versus-build decisions, go-to-market planning, communication strategies, and deployment.  

Pipeline Strategy and Management

We manage the product portfolio and pipeline, working closely with stakeholders and users to understand tradeoffs and help sequence future releases. We define the ROI for each product to help you make informed decisions around budget, timeline and resources.

Product Conceptualization and Launch

We design and launch solutions that improve your organization because we understand the players, complexities, and drivers in the healthcare industry. We interview users, research best practices, and run landscape analyses to identify opportunities and build associated business cases. We have extensive experience in leading initiatives from start-to-finish, managing things like market assessments, product blueprints, product execution, initial launches, and national rollouts.