Product Management

We have built successful technology and service-based products, and can guide your development decisions toward solutions proven to deliver sustainable results.

Our product experts have decades of experience buying, building, and implementing products that support health plans, healthcare providers, and value-based care delivery models. crankfrog works with your key stakeholders through each phase of the product development process, starting with idea generation and market analysis, through buy-versus-build decisions, go-to-market planning, communication strategies, and deployment.

Pipeline Strategy and Management

We specialize in “fire drill” environments, when deadlines are tight and the tasks seem insurmountable. We work closely with stakeholders and users to plan for future releases that deliver enhanced capabilities. We define the ROI for new features to help you make informed decisions around budget, timeline, and resources.

Product Conceptualization and Launch

We design and launch solutions that improve your organization because we understand the players, complexities, and drivers in the healthcare industry. We interview users, research best practices, and run landscape analysis to identify opportunities and build associated business cases. We have extensive experience in leading initiatives from start-to-finish, managing things like market assessments, product blueprints, product execution, initial launches, and national rollouts.