We know what goes into a successful technology product, and can guide your investment or development decisions toward solutions proven to deliver sustainable results.

Our product experts have decades of experience buying, building, and running products that support health plans, healthcare providers, and value-based care delivery models. crankfrog can work with your key stakeholders through each phase of the product development and procurement life cycle to help you secure a product that is best suited to both current and future needs.

Pipeline Strategy and Management

crankfrog’s experienced and seasoned team can turn a complex and conflicting list of stakeholder demands into a strategy that delivers the right products for your business needs. We specialize in “fire drill” environments, when deadlines are tight and the tasks seem insurmountable. We manage the product decision roadmap, working closely with stakeholders and users to plan for future releases that deliver new and enhanced capabilities. We define the ROI for new features to help you make informed decisions around budget, schedule and resources to maximize your investment and effectiveness.

Product Conceptualization and Launch

We can design and launch solutions that improve the accuracy and efficiency of healthcare processes because we understand the players, complexities and drivers in the industry. We interview users, research best practices and perform deep analysis of the landscape to identify opportunities and build a business case. We have extensive experience in leading initiatives from end to end, including performing market assessments, developing product blueprints, managing product execution from concept to market rollout, and leading launches and national rollouts.

Our Services

Pipeline Strategy and Management
Product Conceptualization and Launch