Creating a Successful, Repeatable Proposal Development Model

The Challenge

A national non-profit wanted to achieve greater market presence and broaden the strategic reach of its solutions in the industry by responding to Requests for Proposals using a more robust proposal development process. The organization’s process lacked consistency and had not dependably delivered new business for the organization. crankfrog was engaged to accelerate the design and implementation of a formal process for proposal development, including establishment of a repeatable process, a structured proposal template, an internal stakeholder engagement model, and content development.

Our Approach

Leveraging previous business development and proposal strategy experience, crankfrog delivered strategic support to develop an effective, repeatable proposal development model with more productive internal stakeholder engagement and comprehensive content. crankfrog also served as the primary content development resource for numerous proposal efforts, including analysis, writing, and presentation development. This support helped further refine the organization’s message to industry stakeholders including health plans and large provider organizations as well as government agencies.


The organization has a successful, repeatable proposal development model that can be used to access new opportunities and expand the organization’s industry impact. Through the success of this process, the client was able to secure strategically-significant new business and broaden its industry footprint. The organization continues to leverage this robust proposal mode, including a catalog of content developed by crankfrog, to pursue new opportunities.